Privacy laws, which vary from region to region, will greatly impact the adoption and scale of the IoB.īecome a client: Learn how Gartner can help you achieve your mission-critical priorities. The same wearables that health insurance companies use to track physical activities to reduce premiums could also be used to monitor grocery purchases too many unhealthy items could increase premiums. IoB does have ethical and societal implications depending on the goals and outcomes of individual uses. The increasing sophistication of the technology that processes this data has enabled this trend to grow. The IoB can gather, combine and process data from many sources including: Commercial customer data citizen data processed by public-sector and government agencies social media public domain deployments of facial recognition and location tracking. “ IoB does have ethical and societal implications depending on the goals and outcomes of individual uses”
Companies can then use that data to improve driver performance, routing and safety. With an increase in technologies that gather the “digital dust” of daily life - data that spans the digital and physical worlds - that information can be used to influence behaviors through feedback loops.įor example, for commercial vehicles, telematics can monitor driving behaviors, from sudden braking to aggressive turns. Trend 1: Internet of BehaviorsĪs demonstrated by the COVID-19 protocol monitoring example, the IoB is about using data to change behaviors. Together they enable organizational plasticity that will help guide organizations in the next five to 10 years. Combinatorial innovation is an overarching theme for these trends. Organizations that are prepared to pivot and adapt will weather all types of disruptions.Īs always, these nine strategic technology trends do not operate independently of each other, but rather build on and reinforce each other. Resilient delivery: Whether a pandemic or a recession, volatility exists in the world. Location independence requires a technology shift to support this new version of business. Location independence: COVID-19 has shifted where employees, customers, suppliers and organizational ecosystems physically exist. And they need digitaliized processes to function in today’s environment. People centricity: Although the pandemic changed how many people work and interact with organizations, people are still at the center of all business. This year’s trends fall under three themes: People centricity, location independence and resilient delivery. “The unprecedented socioeconomic challenges of 2020 demand the organizational plasticity to transform and compose the future,” said Brian Burke, Research Vice President, during virtual Gartner IT Symposium/Xpo™ 2020.
The IoB is one of Gartner’s nine strategic technology trends that will enable the plasticity or flexibility that resilient businesses require in the significant upheaval driven by COVID-19 and the current economic state of the world. As organizations improve not only the amount of data they capture, but also how they combine data from different sources and use that data, the IoB will continue to affect how organizations interact with people. The collection and use of such data to drive behaviors is called the Internet of Behavior (IoB). What’s more, this behavioral data was collected and analyzed by the organizations to influence how people behaved at work.
Computer vision determined if employees were complying with mask protocol and speakers were used to warn people of protocol violations. Sensors or RFID tags were used to determine whether employees were washing their hands regularly. When employees at an industrial site returned to the workplace after it was closed during the COVID-19 pandemic, they noticed a few differences. Explore the latest: Top Strategic Technology Trends 2022